25 Oct 2018
The Marshall Liberal Government today confirmed that the iconic Adelaide 500 will partner with internet service provider Superloop as naming rights sponsor for 2019 and beyond.
Minister for Trade, Tourism and Investment, David Ridgway, delivered the exciting news at a media launch, announcing that Australia’s largest ticketed domestic motorsport event would now be known as the Superloop Adelaide 500.
“We are extremely pleased to welcome Superloop as naming rights partner, for the Supercars spectacular season opener,” said Minister Ridgway.
“The Adelaide 500 is a much-loved event on the South Australian events calendar, injecting millions of dollars into the state.
“This multi-year deal provides an opportunity to grow the event further - we look forward to working with Superloop to deliver a sensational festival of motorsport and entertainment” said Minister Ridgway.
Superloop is a provider of telecommunications connectivity and services in Australia and the Asia Pacific, with over 400 staff worldwide and 45 staff in Adelaide which is the lead office for Superloop Home Broadband.
Through expansion of their own networks, and access to the nationwide NBN network, Superloop is currently being transformed into a complete IT provider for both Residential and Business.
Drew Kelton, CEO of Superloop, said the new partnership is the next step in Superloop’s Australia-wide expansion.
“We are thrilled to be partnering with the Adelaide 500 as we continue our journey in Australia,” he said.
“Superloop has a solid base in Adelaide and we anticipate the Adelaide workforce will significantly increase as Superloop Home Broadband ramps up. We look forward to sharing our product with fans at the Superloop Adelaide 500” said Mr. Kelton.
The on-track racing line-up for the 2019 event was also confirmed today, with the 2019 Superloop Adelaide 500 set to deliver another bumper four days of adrenaline-filled action.
The Virgin Australia Supercars Championship will headline the on-track activity, supported by the ever-popular Dunlop Super2 Series, Porsche Carrera Cup, Touring Car Masters, Aussie Racing Cars, ECB SuperUtes and Audi R8 LMS Cup.
South Australian Tourism Commission, Chief Executive, Rodney Harrex said the on-track line-up will help to deliver another action-packed event for fans, with tickets now officially on sale.
“There will be a number of exciting changes at the event that complement the new Superloop Adelaide 500 branding – and combined with the racing return of the Mustang and all the fan favourites like the Aussie Racing Cars and Touring Car Masters, it will be a fantastic event in 2019.” he said.
“There are plenty of ticketing options for the whole family, with General Admission tickets same as the 2018 prices and free entry for all children aged 14 and under, who enter with a paying adult.” Mr Harrex said.
Local South Australian Supercars driver and 2016 Adelaide 500 winner Nick Percat was at today’s launch to celebrate the Superloop announcement and to help launch the 2019 event.
The 2019 Superloop Adelaide 500 promises many exciting announcements, including three soon to be announced bumper concert line-ups, as the countdown to February begins.
The Superloop Adelaide 500 will take place from 28 February till 3 March 2019.
More on SUPERLOOPADL500.com.au
- Tickets now on sale
- Adelaide Ignites with the Superloop Adelaide 500
- Seven categories to feature at 2019 event
- Meet Superloop - the new naming rights sponsor of the Adelaide 500